• Explore every component of a Twitter application and learn how the API responds
  
• Get the PHP and MySQL code necessary to build your own applications, with explanations of how these ingredients work
• Learn from real-world Twitter applications created just for this book
  
• Discover the most interesting and useful Twitter programs--and get ideas for creating your own--with the book's Twitter application directory.

Twitter offers a new way to connect with people on the Internet, and Twitter API: Up and Running takes you right to the heart of this technology.

"Twitter API: Up and Running is a friendly, accessible introduction to the Twitter API. Even beginning web developers can have a working Twitter project before they know it. Sit down with this for a weekend and you're on your way to Twitter API mastery."
--Alex Payne, Twitter API Lead

"Twitter API: Up and Running is a very comprehensive and useful resource--any developer will feel the urge to code a Twitter-related application right after finishing the book!"
--The Lollicode team, creators of Twitscoop

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

The popularity of Twitter continues to soar, and is fast becoming the most popular social networking site online. Whether you're looking to learn how to set up an account for the first time or are on the prowl for some cool third-party Twitter apps, this full-color guide will boost your entire Twitter experience.

Allowing you to communicate with fellow Twitters within a 140-character limit, this fun and fascinating social networking tool is easier than maintaining a blog and quicker than sending an e-mail or text. With these tips, tricks, and tweets, you'll stay in the know and up to date on anything and everything you find interesting.

• Explores the newest Twitter features, including the new re-tweet feature, which adds a re-tweet button to each tweet on a person's timeline, much like the sites current "reply" button
• Discusses Twitter's new search widget, which is more sophisticated and precise
• Shows how to use the just-announced Geolocation API, which adds location-based information to tweets
• Explains how to tweet from mobile devices
• Shows how to add Twitter to a blog or to other social networking sites such as Facebook
• Offers ideas for using Twitter in business as well as for personal contacts
• Covers Twitter terminology and provides helpful tips and tricks for expanding Twitter's usefulness through third-party applications

Explore the possibilities of Twitter and discover what the buzz is all about with this tremendously terrific guide to Twitter!